Hugh Hefner, founder of the infamous Playboy magazine passed of natural causes at his home, the Playboy Mansion.

With the $600 he borrowed from his mother, Hefner built a $110 million empire.

In a time where conservatism and domesticity were held in high regard, Hugh Hefner established a spotlight for the counterculture.

“My father lived an exceptional and impactful life as a media and cultural pioneer,” said Cooper Hefner, Playboy Enterprises’ chief creative officer and son of Hugh.

Cooper added that his father was a leading voice behind some of the most significant social movements of our time which branched far beyond what was offered in the typical crevices of his page turner.

Hefner’s publication regularly served as a media platform for black activists and he was never closed-pocket to a good cause.

In the murder case of three young civil-rights workers in Meridian, Mississippi, Dick Gregory disclosed that Hefner provided him the $25,000 reward which led to a break in the case.

Hefner’s Playboy foundation also initially funded America’s first rape kit. His revolutionary attitude toward literature, politics and culture helped craft Playboy into the world’s best selling men’s magazine.

The flirty pajama loving old man will be buried next to Marilyn Monroe because, as he put it in 2009, “Spending eternity next to Marilyn is too sweet to pass up.”

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